Marketing Support

Our success is measured by yours. That’s not an empty slogan. 

When you become a part of the AnnieMac family, our marketing department is at your disposal. We’ll give you a full range of marketing services and support to grow your business. Here are a few of the services we currently offer. And, we’re constantly adding new services, so more is on the way. 

 


Facebook Loan Officer and Branch Fan Pages

 

  • All Facebook Fan Pages are linked to your Branch and MLO websites, and any leads from Facebook go directly to you.  

  • Branch and MLO sites link directly back to your Facebook Fan Page.

  • Share your Facebook Fan Page link with friends, family, referral partners, etc. and get them to “like” it, increasing your visibility. 

  • You can also link it to your current personal Facebook page and/or any current Facebook Fan Pages you might have.

AnnieMac Home Mortgage's marketing department regularly posts content to your pages, including industry-related information, homeowner and homebuyer tips, company news, etc.  We’ll also post content you request, including photos of customers, testimonials, etc.

AnnieMac websites for Loan Originators and Branches

AnnieMac Home Mortgage offers customized Websites for loan officers and branches — constantly updated and loaded with features.

  • Short App lead capture point sends data to your CRM

  • Versatile and customizable

  • Full 1003 sends a complete application to your CRM

  • Mobile Friendly

  • Includes advertising components you can embed into your Realtor (or other) partner websites, including banners, electronic business cards, loan application, etc.

  • To see an example, CLICK HERE

Marketing Materials

The AnnieMac Marketing Portal (AMP) gives you a wealth of customizable marketing material, including:

  • Flyers by the hundreds, personalized and on-demand

  • Stationery/promotional items

  • Presentations

  • Business cards

  • Co-branded material

  • Postcards

  • Open house flyers

  • Hi-resolution PDF"s, and on demand print services

  • And much more...

Rate Plug

With assistance from your Realtor partner, this tool will give you the ability advertise yourself directly in MLS property listings.

Campaign Tracking

Want to know how your pre-quals are performing?  Our reporting tool, called Movation, has many different types of marketing dashboards and reports for tracking conversions from various lead sources, as well as loan-originator -specific conversions.

Lead Generation

Marketing has developed a diverse lead generation platform, including purchase leads, and pre-Realtor purchase leads.

Market Commentary

Regular, incisive market commentary from our President and CEO, Joe Panebianco, which you can use for your own purposes and share with your Realtor partners.

Video Email

Covideo gives you an easy-to-learn, easy-to-use method of sending videos via email. Connect with prospects, customers and partners on a more personal and engaging level with this versatile tool, which is ideal for:

  • Adding effective calls-to-action to your video email marketing

  • Sending a thank you

  • Maintaining contact during the sales process​​

  • Providing product information​

  • Delivering appointment reminders​

  • Extending seminar and event invitations

View More Marketing Assets for Realtors here...

CRM

  • The most prominent producers in our industry have all mastered the use of a good CRM

  • Through complete automation, our CRM integrates with our Licensed Mortgage Originators and will fully manage all of your campaigns while you are out prospecting new business

  •  Our CRM offers email and video animation drips over any time interval needed for your business opportunity

  • Past Funded, Loans in Process, Pre-Quals, Business Opportunities, Realtor Prospects and any other target you can imagine


MORTGAGE COACH


Mortgage Coach is a powerful tool for providing financial comparisons and professional presentations to borrowers and Realtors.

  • Deliver high quality web-based sales presentations

  • Integrated with Optimal Blue, making it easy to create a presentation

  • Can be the subject of CRM campaigns

SEARCH ENGINE OPTIMIZATION - YEXT


Go to Google, Yahoo or Bing and do a search for the term “mortgage” with your location. Is your business listing in the top ten local search results, located next to the map? If not, would you like to be there? If so, would you like to remain there?

We’ve developed a new mobile search strategy to boost your exposure to the local market. We’re helping our branches with SEO and local search to draw customers from Internet users in their areas.

Increase your local web presence when people do searches like "Mortgage [your municipality]"

  • List your branch with more than 55 search engines and web directory services including CitySearch, Yelp, Yellow Pages, Google + and lots more

  • Add on listings including Zillow, Trulia, Homes and Realtor.com

  • Tracking is available in new ROI and phone reports in Movation

 

For more information, please contact  Grow@annie-mac.com.